Drest Spotlights Australian Fashion Talents with SCCI – WWD
Fashion gaming app Drest has partnered with Sydney’s SCCI: Sherman Centre for Culture and Ideas ahead of the Australian cultural institution launching fashion and architecture hubs at London’s Design Museum on Friday.
To coincide with the program, which will see more than 40 Australian designers and thinkers in the fields of fashion, architecture, culture and art sharing ideas and creativity over the coming two weekends, Drest will launch a series of in-app challenges.
For the fashion hub launch, Drest offers its players the chance to style the collections of two Australian fashion designers, Among Equals and Romance Was Born.
The architecture hub launching on Nov. 4 will encourage its players to create a fashion shoot in the featured architects’ project locations, using a dedicated edit of Australian brands, including Zimmermann, Dion Lee, Christopher Esber and Dinosaur Design.
Gene Sherman, founder and director of SCCI, said she is pleased that “one of Australia’s rising fashion labels, Romance Was Born, and one of the Pacific region’s most ingenious artisan-empowering not-for-profits, Among Equals” are highlighted in this collaboration with Drest.
“The best of Australian fashion is now, with Drest, at your fingertips,” Sherman said.
Lucy Yeomans, founder and chief brand and product officer of Drest, added that, “We look forward to bringing to our users some fantastic emerging Australian brands to discover and style with, as well as introducing them to some of the country’s most interesting architectural talent.”
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