No products in the cart.: $0.00
French Fashion Label Louis Vuitton Plans To Open First Homeware Store In China: Report – LVMH (OTC:LVMHF) – Benzinga
- French luxury fashion house Louis Vuitton, part of LVMH LVMHF, is planning to launch its first furniture and homewares store in Shanghai.
- The showroom, Reuters reported, will serve only on appointment basis and is expected to open on November 28.
- The move is Louis Vuitton’s attempt to expand its lifestyle offerings to affluent Chinese customers.
- The store will also feature the brand’s first Chinese collaborator, Frank Chou’s designs.
- “LMVH is striving to … reposition itself as a contemporary luxury brand by tapping new avenues that resonate with dynamic Chinese Millennials and Gen Z consumers,” the report cited GlobalData consumer analyst Bobby Verghese.
- “Unlike their predecessors who prioritized privacy, the Gen Y digital immigrants and Gen Z digital natives are not averse to flaunting their lifestyles on social media.”
- Luxury brands in China are finding new ways to reach wealthy customers as economic curbs due to COVID-19 pandemic hurt businesses.
© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Copyright : https://news.google.com/__i/rss/rd/articles/CBMiggFodHRwczovL3d3dy5iZW56aW5nYS5jb20vbmV3cy8yMi8xMS8yOTg1NTgyMy9mcmVuY2gtZmFzaGlvbi1sYWJlbC1sb3Vpcy12dWl0dG9uLXBsYW5zLXRvLW9wZW4tZmlyc3QtaG9tZXdhcmUtc3RvcmUtaW4tY2hpbmEtcmVwb3J00gEtaHR0cHM6Ly93d3cuYmVuemluZ2EuY29tL2FtcC9jb250ZW50LzI5ODU1ODIz?oc=5
