Chinese men’s fashion brand popular with celebrities closes shop amid weak demand – South China Morning Post

chinese-men’s-fashion-brand-popular-with-celebrities-closes-shop-amid-weak-demand-–-south-china-morning-post

  • The brand, which has 735,000 followers on Alibaba’s Tmall e-commerce platform, is conducting a final sales clearance until Saturday
  • China’s e-commerce ecosystem gave rise to a crop of digitally native brands which banked on the low costs of running an online store

Tracy QuIris Deng

Updated: 8:30am, 1 Jan, 2023

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