30 Viral Items That Are Already Defining 2023 Fashion – Who What Wear

We’re but eight days in 2023, and yet the year is already brimming with viral or potentially viral items and trends that are sure to go on to reign throughout the next 357 days. Thanks to platforms like Instagram and TikTok, where content is spit out every second of every day, there’s no need to wait months to determine what’s going to be big for the Q1. We already know it, and yes, Ugg’s ubiquitous new Classic Ultra Mini Platforms play an integral part in the discussion.

But the everywhere-I-look booties aren’t the only items taking over our feeds and in-person reality at this very moment. Rather, 2023 has racked up its fair share of year-defining fashion pieces, from Loewe’s padded leather bomber jacket—which has already been spotted on Kendall Jenner, Hailey Bieber, and Taylor Russell—to Mango’s faux-shearling alt for Totême’s cult-favorite and often sold out jacket. (Mango’s version is equally likely to sell out, so act fast while it’s restocked.) To see and shop them all, keep scrolling.