9 French-Girl Fashion Brands That Have Gained Cult Status – British Vogue


The “French girl fashion” trope is a well-worn one that has made the rounds of both film and mainstream media for years, and while it may have some grounding in truth, the Breton top, perfectly-undone hair, basket bag, and espadrilles look has become a bit of a sartorial caricature. One thing that can’t be denied, however, is the long list of French fashion exports that have changed the way we dressed – and not just the big name designers, but the smaller, mid-priced names that have garnered fervent followings. 

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From the more established names, such as Sandro and Maje, to newer, Instagram-savvy labels, such as Elleme and MaisonCléo, the French fashion landscape has certainly expanded over the last decade. And while every brand brings its own interpretation on Gallic style, it is interesting to note that the preoccupation with elevated basics is a recurring theme throughout, whether it’s via The Frankie Shop’s sellout blazers or Marie Marot’s striped shirts. Multifaceted, fresh and time-tested, this is easy dressing for the modern-day It-girl.

Scroll down to see our favourite French fashion exports and the hero pieces from their collections.

The Frankie Shop

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