Of The Thousands Of Products In Sephora’s New Store, These 13 Are Worth It


As a beauty editor, Sephora will always have a special place both in my makeup bag and my heart. For me, it’s tied so much in with nostalgia. Like many beauty obsessives, a trip to Sephora was a real treat if you were heading abroad. Trips to France have always featured a detour to the local Sephora, and the first time I went to New York, I think I genuinely spent over two hours exploring the store on 34th Street (safe to say I didn’t go home empty-handed).

In my opinion, Sephora has long-before captured what has been lacking from other beauty retailers for years. The stores are a beauty lovers playground, with dedicated spaces to try on makeup, staff who are seriously knowledgable and friendly, and a great selection of brands under one roof, whether you want affordable beauty products or a ‘treat yourself’ investment beauty purchase. And I can’t not mention the magnetic draw of the beauty miniatures by the till, the samples with purchase or the multi-brand bundle sets that allow you to try lots of different brands. It’s basically beauty heaven.

So, you can imagine my excitement when the much-anticipated Sephora store opened in London’s Westfield White City. At a huge 6,000 square feet, you’ll find all the best beauty brands under one roof, such as Fenty Beauty, Drunk Elephant, Sephora’s own-brand collection and many more. 

However, if you’re heading in to the new store (or browsing online) it can be quite overwhelming with the sheer amount of choice available. So, as true Sephora stan, I’ve compiled the best beauty products that won’t give you buyer’s remorse. 

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