CHARLOTTE BICKLEY ASKS! MEET HILLARY HOFFMAN, FOUNDER OF SOTO METHOD

Charlotte Bickley gets to know Hillary Hoffman, founder of one of the new best workouts, Soto Method. 

Charlotte: One of my favorite go to workouts- explain SOTO and why you were inspired to start your own workout method?

Hillary: SOTO is a class I initially created for myself. Physically, I wanted to find a way to define my core, sculpt my arms & build my endurance…all while sitting for 15 hours a day & eating the foods I love (enter bread). Mentally, I needed a space that would give me the opportunity to access my agency daily through movement. In four words, SOTO is: HIIT Cardio meets Pilates. And in every class, we cue and exhaust each muscle in the body through a predictable roadmap that delivers both efficiency and results.

Charlotte: What were you doing professionally before launching SOTO?

Hillary: Before SOTO I had spent nearly a decade in finance working most notably at Goldman Sachs and Oaktree Capital Management. It goes without saying, but this type of career lends itself to a very sedentary lifestyle. I was lucky if I walked more than 1,000 steps on a given day.

Charlotte: How did your experience at Goldman (and in finance overall) influence the SOTO methodology?

Hillary: My time at Goldman gave me both the awareness and vernacular to create a class that works. SOTO does not assume that you are walking 10,000 steps. On the contrary, SOTO delivers results because it was created with the assumption that this is your ONLY movement of the day.

Charlotte: When did you start to see and feel the results?

Hillary: I felt stronger after just 3 days, and I experienced increased muscle definition and endurance after 6-weeks. This is why I spent the better part of December designing SOTO’s “Transformational Program.” When I first started SOTO – this is the 42-day plan I committed to and it changed everything. I started SOTO because I loved the workout, but I launched the app because it worked.

Charlotte: Your client base includes such a breadth of people – everyone from doctors, to celebrities to analysts in investment banking – why do you think that is?

Hillary: Any parent, doctor, actor or investment banking analyst who is striving for excellence in their professional or personal life has one massive thing in common…they are all strapped for time. SOTO deeply respects your crazy schedule and promises to deliver strength in every single second we spend together…whether virtually or in-person.

Charlotte: Where can people find SOTO?

Hillary: You can find SOTO in the App store by searching for “SOTO Method” or online at www.sotomethod.com. If you live in Miami – come sweat with us at Modo Yoga in Sunset Harbor where I teach my signature SOTO Sweat class twice-a-week or in NYC at Casa Cipriani for my monthly pop-up. Follow @sotomethod for all the updates on upcoming pop-up classes (we may be coming to your city next!)