Is It Just Me, or Does Every Fashion Person Own This Bag?


There’s a simple way of knowing if something has truly attained It status within fashion circles: It’s everywhere. While Hermès Birkins and ’90s Prada Nylon bags continue to be enduring classics people love even decades later, there may be a new bag joining their ranks. Meet Bottega Veneta’s Jodie bag.

When the brand’s former Creative Director Daniel Lee transformed the core aesthetic of Bottega Veneta in 2019, he also brought to the Italian house a new lineup of bold accessories. While several of them have gone on to be sellout hits (including those mesh heels and IG-famous clunky rubber rain boots), arguably the most in-demand piece has been the Jodie. 

Since its arrival in early 2020, the accessory has become a fixture in almost every paparazzi shot or Instagram image that has graced my computer. The bag itself merged Daniel Lee’s modern point of view with the heritage craftsmanship of Bottega Veneta’s famed intrecciato leather, so it feels right in line with today’s trends yet also timeless. From its sumptuous leather to the minimal yet elevated shape, it’s not difficult to get why the bag has a growing legion of fans. To give you the full scope of just how pervasive this bag is, I’ve picked out some of the most stylish ways it’s been worn out in the wild. If you’re thinking about splurging on this new classic, I also have all the places where you can buy it—just keep scrolling. 

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