This Timeless Flat Shoe Is the Smartest Investment I’ve Ever Made


Gucci loafers have become a luxury capsule wardrobe staple loved by fashion people, influencers and celebrities alike. In fact, we can pinpoint the moment their status as a modern classic began to skyrocket to September 2014, during which time they became the unofficial uniform of fashion month. They’ve been the most coveted designer accessory ever since. However, what you might not have realised is that the Gucci loafer is actually 70 years old this year, and has been a mainstay in the wardrobes of those in the know since its inception. 

After World War I, the man who would go on to create one of the world’s foremost luxury brands, Guccio Gucci, was working at The Savoy in London. During his time at the establishment, it soon became apparent to him how important equestrianism was to those in the English aristocracy—the racing, the polo, how their lives seemed to revolve around it. When he launched his own namesake leather goods business, he already knew the lucrative potential designing pieces with equestrianism in mind could hold. 

Fast-forward to 1953 when his son, Aldo, launched the Gucci loafer—a simple leather shoe embellished with a metal horse bit. It wasn’t long before the shoe was granted the jet-set seal of approval. In the ’60s and ’70s, it became a go-to shoe for style icons Brigitte Bardot and Jane Birkin. If you’re an avid Who What Wear UK reader, you’ll know fashion circles don’t come more esteemed than that.  

Today, Gucci loafers have proven their timelessness, surviving not only years, but also moments in and out of the fashion ‘spotlight’. The classic, comfortable accessory is nothing if not a smart investment that can elevate any wardrobe—whether you’re a minimalist or maximalist. The most iconic styles have to be the original 1953 horsebit, which has barely changed since its inaugural design, and the more modern reimagining (but no less classic) Jordaan that has an altogether more streamlined look. I picked a black pair of these for my first designer investment purchase over five years ago and I still wear them on repeat to this day.

These days there are so many iterations of Gucci loafers to suit your own personal style—from velvet and raffia textures to bright colours, oversized logo prints and backless silhouettes. The brand reinvents its hero piece every season, adding new print options or a chunkier sole, keeping the loafers relevant and always effortlessly cool. It just goes to show that some things will never go out of style. 

Keep scrolling to see our gallery of Gucci loafer outfit inspiration. Then, shop our edit of the best pairs to invest in now.

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