These Y2K Beauty Trends Are Back, and I’m Here for It


I know all trends are cyclical, but I never really thought about the day that I would see trends from my youth come back again in my 20s and 30s. But don’t fear. The reemergence of the Y2K beauty trends we’re seeing now is an elevated version of the trends that we millennials wore in our pre-pubescent and teenage years. They have a new spin; the trends look cooler and more finessed blended with new trends; they are entirely more wearable. For example, thick, full brows with dewy, natural skin and Y2K frosty lids are a Euphoria vibe we can get in on. It’s about taking a Y2K detail and bringing it into now.

The best part about Y2K beauty trends is the nuance they can easily give a look. Whether it’s through hair or makeup, they bring an element of fun to an overall look, perhaps because when we saw these trends the first time around, we were so much closer to childhood. When I spoke to Ky Wilson, BaByliss ambassador and founder of The Social, he agreed. “I love Y2K hair trends because of the details. The accessories like beads and butterfly clips,” he said. “It’s all about honing in one little attention to detail, creating a style out of it and owning it. But mainly it’s individual to each person. It’s a chance to express yourself but mainly just to have some fun. It’s a little bit cheeky, but that’s why we love it.”

Take a look at some of the Y2K trends that’ll be sticking around for a while to come.

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