Whether you’re on the hunt for a new signature scent, looking to switch up your everyday fragrance for summer or winter, or you’re in need of gifting inspiration, taking the most popular perfumes into consideration is a great place to start. After all, if a perfume has made it onto the bestseller lists, it must be for good reason, right?
Fragrances like Chanel No 5 and Dior J’Adore are amongst the most popular perfumes in the world, and have more recently been joined by modern classics like Maison Francis Kurkdjian’s Baccarat Rouge 540 and Le Labo’s Santal 33. But what is it that makes these bestselling perfumes so popular? According to perfumer and founder of Jo Malone London and Jo Loves, Jo Malone CBE, people are most drawn to light, happy notes that inspire fond memories, which is why you’ll often find these feature in fragrance bestsellers. “Everybody loves a clean citrus or fruity scent,” she explains. “I think they are universally loved since they are timeless and bring happy and light moments to life.”
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