Bought by You: The 30 Most Purchased Fashion Items of April


If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. Between trend forecasting and new arrivals, if it’s worth adding to your wardrobe, we’ve probably written about it. Whether you’re interested in investing in the season’s biggest trends or need simple outfit ideas, Who What Wear has you covered.

Now, as April nears its end, it’s time to turn the spotlight back on our favourite shoppers—you! Below, you will find the most popular fashion pieces that our readers (and, let’s be honest, staffers) actually purchased over the past month, along with a few notes about why we also love each item. Think of it as a bunch of Who What Wear recommendations, seconded by hundreds—sometimes even thousands—of our readers, updated monthly to reflect the proven most popular buys of the moment. We’re highlighting every piece that’s been backed by you, and is genuinely worth adding to your shopping cart. Intrigued? We hope so. Keep scrolling to see the 30 most popular fashion items our readers purchased this month.  

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