From Diane Kruger to Parisian Influencers, This COS Blazer Is the Month’s It Buy


Editors disagree with each other on a lot on things (leg warmers! Y2K! quiet luxury!), it’s the nature of the subjective world we move in, but if there’s one thing everyone in our office agrees upon, it’s that COS’s tailoring is really, really good. Many of us would even go so far as to say that our experience of trying on the brand’s best styles—such as the wide-leg trousers that have continued to be released in yet more colourways and finishes over the past few years—are as good as anything designer. In fact, the Scandi label has been undergoing something of a transformation of late, establishing itself as one of the most premium and design-led brands on the high street, so it’s no surprise that their tailoring simply has to be impeccable to back up the direction the creative team is taking.

So, it was fascinating to see the fashion crowds roll into Paris yesterday for COS’s latest Atelier Show and to make note of what everyone had decided to wear from the brand for their appearances. Celebrities and influencers were in attendance for the SS23 line’s debut (a collection which will land online very soon), and although there were nuances between outfits and styling ideas one thing was a very noticeable commonality: the beige blazer. 

As a cornerstone for minimalistic or quietly luxurious style, a neutral blazer is as versatile as they come. Diane Kruger decided to pairs hers with a dramatic red balaclava (which also featured on the catwalk) and a silky slip dress with courts. Italian actress Beatrice Granno sat next to Kruger in a full beige trouser suit ensemble. Content creators Xiayan Guo opted in for the three-piece suit, Anna Vitiello paired the blazer and trousers with a white bandeau top and glam jewellery, while Zoe Foster chose her oversized jacket to balance out a leather miniskirt. 

Keep scrolling to see how everyone wore their COS beige blazer, and shop similar versions for yourself.

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