Okay I will admit it, I shop online a lot. It comes as part of the territory as Who What Wear UK’s shopping editor (the clue is in the title). Every day, I scour the internet to unearth the best new-season fashion finds that are trendy, cool and worthy of your money, and while most of my days are spent scrolling through shopping picks on my computer, I still love going into physical stores to browse, feel and try on clothes firsthand.
Luckily for me, I’m a stone’s throw away from many of the big brands and retailers, so this week—with a burning desire to stock up on some new spring/summer finds—I decided to sneak into H&M on my lunch break to see which pieces were calling my name. And believe me when I say, this was not an excuse to spend hours was wandering around the store, this was a quick, targeted approach to specifically find items that look luxe and feel on-trend this season. Not too much of an ask, right?
Of course, the one drawback of shopping in-store is that the full online selection isn’t on the racks, but below, I’m sharing some of my favourite finds that I tried and loved and that made it home with me just in time for the warmer months.
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