Over the last decade or so, Bleu De Chanel, the French luxury juggernaut’s trademark cologne, has racked up every plaudit worth mentioning. (There’s a reason it routinely tops GQ’s rankings, and it only partially has to do with that dialed-in formula.) Just this past week, though, the citrus-y fragrance added another feather to its crowded cap: a cosign from a rising star named Timothée Chalamet, who kicked off his tenure as the new face of the scent with a promo spot directed by some guy named Martin Scorsese. It’s the actor’s first major brand campaign, and he couldn’t have picked a better product to shill.
For one, Bleu boasts a long history of cinematic advertisements, many of them shot by Scorsese. (In 2010, the Killers of the Flower Moon director worked with the late French actor Gaspard Ulliel on a glossy short film tied to the fragrance.) For another, the luxe cologne is a perennial favorite of Hollywood big shots, and yet its price—a mere 96 bucks for the smallest size—falls squarely into everyman range. (A very Chalamet dichotomy!)
Chanel Bleu De Chanel (1.7 fl. oz.)
In the decade-plus that Bleu has been around, the fragrance has endeared itself to Tinseltown stars and scores of Averages Joes looking to borrow some of their wattage thanks to its highfalutin marketing—but its killer blend of sweet citrus, earthy incense, and spicy ginger make it worthy of your pulse points all on its own. After so many years, it remains a quintessential day-to-night fragrance, the type of cologne you spritz on before a big meeting with the boss, a big meeting with the in-laws, or on a regular ol’ weekday when you just need to smell your swaggering best.
All of which is to say: the buzzy scent doesn’t need to do much to sell itself. We’re not always moved by celebrity endorsements, but in this case, the Chalamet seal of approval feels like pure kismet—and Bleu De Chanel feels like the fragrance upgrade your bureau has been beggi
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