The TikTok-Viral “Cherry Coke” Hair Trend Is Giving Me All The Y2K Vibes


Looking back, so many celebrities jumped on the dark red hair trend in the 2000s. Remember when Cheryl Cole went red and practically had everyone running to buy dark red box dye? Or Rihanna’s many iterations of red hair throughout the late noughts and early 2010s? So iconic.

So, how come the cherry coke trend is resurfacing again? Michelle Billington at hair colour brand, Jerome Russell, has thoughts. “Cherry cola hair is rooted in purple tones unlike many other red shades. It is a deep, rich and intense burgundy, but it’s more muted compared to other reds and shines differently under different lighting making it a very vibrant and unique colour,” she says.

“It’s also a very versatile shade, which explains why it’s so popular. It suits all skin tones because you can play around with the colour by balancing and shifting the red and purple tones to create a cherry cola colour that works best for you—whether that’s something warmer or cooler,” she adds. Of course, it’s important to note that depending on your current hair colour, the tone may appear different. “It’s important to note  that the cherry coke shade you end up with differs depending on the base colour you start with,” says Billington. “The lighter your start off hair, the more vibrant the colour will be, which is why for those with dark hair, you should bleach your hair to lift 8-9 shades first.”

If you’re ready to jump on the Y2K trend, we’ve rounded up some of the best dark red hair colour inspo we’ve spotted on our feeds right now.

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