49 AAPI Designers Changing the Fashion Industry

Right now, no one has more buzz than Peter Do (shown at right with rapper Johnny Suh at the 2022 Met Gala). The designer’s eponymous label—which he co-founded with friends Lydia Sukato, Vincent Ho, An Nguyen, and Jessica Wu—has cultivated a devoted following for its sleek, luxe creations. Do is Vietnamese, and his minimalist pieces tend to reference his cultural heritage and upbringing. They’re highly desirable, and the fashion world has taken notice—it was just announced he’ll be pulling double duty as creative director at Helmut Lang.

Before Laura Kim and Fernando Garcia took over at Oscar de la Renta, they started their own label, Monse, in 2016 and now oversee both. The brand quickly became a fashion favorite, best known for knits and athleisure-inspired pieces. Now it counts Nicki Minaj and Daisy Ridley among its fans.

If you’re a minimalist who loves the Row, Deveaux will be a welcome addition to your wardrobe. Andrea Tsao and Matthew Breen originally founded the brand as a menswear label, but gained buzz in 2017 when they brought on street-style photographer Tommy Ton to helm the womenswear line. Their runway shows are a perennial favorite, mainly due to their diverse casting of men and women of all ages, races, and body shapes.

Founded by designer Wei Lin and Zoe Champion, PH5 features sustainable knits in colorful, architectural shapes. Their wavy hem has become a brand signature. A favorite of Gemma Chan’s, PH5 has collaborated with the likes of Kith and Fitbit.

You know your brand is big when Naomi Osaka is collaborating with it. Designer Hanako Maeda of Adeam splits her time between Tokyo and New York and describes her approach as “East meets West.” Her clothes combine traditional techniques and sleek, modern silhouettes, with a dash of kawaii cuteness to keep things from getting too serious.