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When it comes to makeup and skincare, it goes without saying that Grande is a trendsetter. As we become more aware of what goes into our products (and on our skin), making sure our beauty products are clean has been a trend that isn’t going away anytime soon.
Grande, though, has made it clear that her brand R.E.M Beauty is not just something she does on the side of filming Wicked and recording music. In fact, she takes pride in her beauty brand and even uses the products herself, as she showed in a recent TikTok debuting her tarot cards.
Soon, her products will be featuring PETA’s logo and be listed among PETA’s Beauty Without Bunnies list of products not tested on animals. This marks a major milestone, as the brand becomes one of more than 6,000 around the world to have banned all animal tests on their products, according to PETA. While R.E.M. beauty joins the growing list, there are still beauty brands that continue to test on animals, which PETA emphasized in a statement.
“Every cosmetics brand needs to break free from useless tests on animals, and thanks to Ariana’s fabulous cruelty-free line, R.E.M. beauty is now PETA-approved and leading the way,” PETA Senior Vice President Lisa Lange said.
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