When NPR host Elise Hu moved to South Korea to be an international correspondent, she ended up getting a crash course on Korean beauty and the country’s billion-dollar cosmetics industry. She explains the rise of the industry, its appeal, and the high standards it sets for appearance. On this episode, a conversation with Elise Hu about her new book, “Flawless: Lessons in Looks and Culture from the K-Beauty capital.”

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