AI Avatar Alva has just “joined” the design team of Noisy May, a brand part of Bestseller Group, the Danish international, privately-owned fashion company behind more than 20 brands, including Jack&Jones, Vero Moda and Only.
The AI based fashion consultant is tailored to predict trends, tendencies and suggest styles for Noisy May’s collections, just like a normal colleague would do, but according to big data.
“We’re exploring new methods of integrating data-driven insights and trend analyses, because we expect that the innovative technology will complement our ability to respond to rapidly changing fashion trends,” said Jerome Rolland, international commercial manager, Noisy May.
“Our aim is that by involving AI, we will be able to deliver collections that very precisely match our customers’ demands. The collaboration with Alva is based on data and can thus contribute to greater insight into our key markets,” he added.
As an artificial intelligence, Alva does not possess a physical form like a human. Instead, she has a visual form through her avatar. Alva presents her design ideas through text descriptions, mood boards and visual presentations, which Noisy May’s designers can interpret, and she is tailored to focus on what appeals to the primary segment of Noisy May’s target audience.
The first Noisy May collection offering AI generated styles will be presented at Copenhagen Fashion Week in August 2023.
AI Alva is an artificial intelligence (AI), specifically OpenAI’s GPT-4 Plus combined with Midjourney and an internally developed AI fashion merchandising tool. She is based on a complex system of algorithms and machine learning techniques designed to simulate human-like conversation and creative thinking.
Alva assumes a visual form through her avatar, created in collaboration between Alva and Noisy May’s creative team.
Alva’s primary form of communication is through text, which allows her to share ideas, insights and advice in her role as fashion consultant for the brand.
Will these AI-generated collections truly meet consumers’ specific needs? As consumers sometimes love to be surprised and buy new products that can help entirely change their wardrobe, an algorithm might not be the only solution for leading a brand to success…Let’s wait and see what this new consultant will present for next August.
Continue here original post: The Brands: Meet AI Alva, Bestseller’s Noisy May’s new creative consultant