The Trends: Discover who won the CNMI Fashion Trust Grant 2023


Niccolò Pasqualetti, Marcello Pipitone, Setchu and Florania are the four winners of the third edition of the CNMI Fashion Trust Grant, an initiative dedicated to independent made-in-Italy brands. Thanks to this program the young talents will gains financial support, as well as business mentoring and one-to-one tutoring offered by the Trust’s network.

The call for participation in the project was launched in December 2022. From the 76 applications an internal committee selected ten finalists: Cavia, Federico Cina, Florania, Francesco Murano, Marcello Pipitone, Marco Rambaldi, Niccolò Pasqualetti, Saman Loira, Setchu and Ssheena.

On May 25 the finalists presented their collections and exhibited their plans for potential use of the funds and the committee-chaired by co-chairs Elia Maramotti, brand director and member of Max Mara Fashion Group sustainability division, and Chiara Ferragni, influencer and entrepreneur, selected the four brands that will be supported by a program that will start in June 2023.

The realization of this edition of the CNMI Fashion Trust Grants was made possible thanks to Max&Co., the contemporary brand of Max Mara Fashion Group, Fidenza Village, part of The Bicester Collection, both patrons of the Grant, along with the fundraising results of the CNMI Sustainable Fashion Awards.

Niccolò Pasqualetti, Marcello Pipitone and Setchu received three grants worth €40,000 each, while Max&Co. awarded an additional €5,000 in financial support to Florania.

Max&Co. will choose a designer that will have the opportunity to collaborate on a special project with the brand, offering the recipient know-how, resources, and distribution to enable him or her to transform his or her creative vision into concrete actions.

In addition, all four recipients will have the opportunity to receive a customised mentoring program, from experts at The Bicester Collection, for training crucial to the growth of their brand. The designers will also have the opportunity to sell their creations in a free retail space in Fidenza Village within the pop-up boutique, The Creative Spot, planned for 2024.


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