Eco-Conscious Underwear Brands – India’s ‘Gloot’ Underwear is Crafted With Minimal Carbon Footprint (TrendHunter.com)

eco-conscious-underwear-brands-–-india’s-‘gloot’-underwear-is-crafted-with-minimal-carbon-footprint-(trendhunter.com)

Nykaa Fashion, an Indian e-commerce company that sells a wide variety of fashion, beauty and wellness products to consumers of different demographics, has well and truly taken a bold step towards the growing market of men’s underwear with the launch of an eco-conscious underwear brand called ‘Gloot.’

The ‘Gloot’ underwear brand includes a wide variety of products that include briefs, boxer briefs and trunks that are made available in a range of colors.

What’s more, this underwear brand espouses the ideals of environmental care, making use of materials such as Lenzing Lyocell, which enables them to achieve a far lower carbon footprint than conventional fibers. The brand also uses recycled plastics for packaging.

Ultimately, the ‘Gloot’ underwear brand is positioned as being able to offer comfort, style and eco-friendly credentials.

Image Credit: Nykaa Fashion

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Eco-Conscious Underwear Brands – India’s ‘Gloot’ Underwear is Crafted With Minimal Carbon Footprint (TrendHunter.com)

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