The ‘This is Love’ campaign is a marketing initiative by Calvin Klein that features couples of different ages, genders, races, and orientations expressing their love for each other. The campaign includes a series of videos, photos, and interviews that showcase the diversity and authenticity of love in the modern world. The campaign also promotes the brand’s new fragrance, This is Love, which is described as a “sensual and fresh” scent that captures the essence of love.
The appeal of the campaign to the older generation lies in its inclusive and realistic portrayal of love in all its forms. The campaign celebrates the longevity and resilience of love that transcends time, age, and social norms. The campaign also resonates with the older generation’s values of tolerance, acceptance, and respect for different kinds of relationships. The campaign invites the older generation to embrace their own love stories and share them with the world.
Image Credit: Calvin Klein, John Edmonds