Artificial intelligence is reshaping and revolutionizing multiple aspects of the fashion industry, from streamlining design processes and personalized virtual shopping experiences to the creation of stunning AI-generated campaign images—and the Casablanca Spring/Summer 2023 campaign is an example of the latter.
The newest fashion campaign from the Parisian fashion house is called Futuro Optimisto, and it conveys optimism, faith and a hopeful future. For this campaign, real and imagined worlds come together to offer imagery that’s vivid and familiar yet also novel. The striking AI editorial images plays with bold, saturated hues and it tells a story with imaginary protagonists.
AI gives brands the power to seamlessly execute their creative vision, captivating consumers by immersing them in a world carefully crafted to resonate with their style preferences, desires and aspirations.
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AI-Generated Fashion Campaigns – Casablanca Spring/Summer 2023 Conveys a Hopeful Future (TrendHunter.com)