Data-Driven Hair Health Platforms – OurX Delivers Personalization to Textured Hair Consumers (TrendHunter.com)

OurX is a first-to-market, data-tech platform that’s on a mission to bring high-performance, personalized solutions to consumers with textured hair who have been underserved by the market for far too long. This platform provides an individualized system of personalized regimens, one-on-one hair coaching, education and community support so that consumers can rest easy and shop confidently with the guesswork taken out of their routine.

“Presently, hair care remains segregated in the beauty and personal care industry, with solutions for those with textured hair remaining separate and unequal,” says Kurzman, founder of OurX.

With the aid of AI and proprietary algorithms, OurX provides an unparalleled experience for consumers. It begins with a web-based app and an in-depth assessment, then at-home hair health tests and personalized educational prompts.