Pasta-Themed Apparel – Barilla® Brings Ultimate Italian Vibes with ‘Summer of Pesto Collection’ (TrendHunter.com)

Barilla is set to bring the ultimate Italian experience to the U.S. with its exciting Summer of Pesto Collection. As European travel prices soar, particularly to Italy, Barilla’s limited-edition collection is here to provide pesto lovers and pasta enthusiasts with everything they need to embrace an effortless summer, evoking the spirit of Italy from the comfort of their own homes.

The unique Summer of Pesto Collection offers a range of Italian-inspired essentials, including an inflatable tray shaped like a basil leaf, perfect for enjoying pesto-filled dishes by the pool. Additionally, the collection features a stylish bucket hat to shield you from the sun’s rays, a beach towel for luxurious lounging by the pool, and a practical tote bag to hold all your summer essentials. It also includes jars of Barilla’s Creamy Genovese Pesto and Rustic Basil Pesto. To inspire culinary creativity, recipe cards for pesto-inspired dishes have been specially crafted by Executive Chef of America Lorenzo Bon.

Barilla’s Summer of Pesto Collection not only offers a taste of Italy but also taps into the rising trend of staycations and the desire for experiential at-home experiences. By providing a curated collection that captures the essence of an Italian summer, Barilla strengthens its brand presence and connects with consumers who seek cultural immersion and gastronomic enjoyment.