Social e-Commerce Platforms – Hoppn Creates “A New Type of Centralized Online Shopping Experience” (TrendHunter.com)

Hoppn is aiming to redefine the online shopping experience by emphasizing three features that are often overlooked by its competitors. Described as “a revolutionary new social e-commerce platform,” Hoppn targets the Gen Z demographic.

The Hoppn interface sets itself apart with a patent-pending Infinite Color Search Tool. With this feature, users may select any color on the color wheel and find products in that exact shade. Hoppn notes that “this feature is [particularly] ideal for stylists [and] curators.” Additionally, Hoppn magnifies the voices of independent brands in the marketplace, giving designers “complete control over the look and feel of their store.” Finally, the online shopping experience is elevated through the community-centric interface. Hoppn’s explore page is driven by trends and updated every 60 seconds.

Image Credit: Hoppn