Stylish Size-Inclusive Intimates – Arula Makes Intimates for Millennials and Gen Z (TrendHunter.com)

stylish-size-inclusive-intimates-–-arula-makes-intimates-for-millennials-and-gen-z-(trendhunter.com)

Mid- and plus-size fashion brand Arula is introducing a collection of intimates made with Millennial and Gen Z women in mind. In the collection, there are more than 130 different styles of bras, bralettes, underwear and loungewear, and they deliver comfortable, stylish options to an under-served consumer segment. “Our guest wants effortless intimates that make her feel beautiful, and we saw a huge white space in the market,” said Dana Seguin, brand president of Arula and alum of SPANX and Aerie.

In the intimates line, women will find not only sizes that fit and flatter, but also practical everyday colors, as well as fun color choices like lavender and cobalt.

This collection was based on customer feedback, including top search terms on Arula’s website indicating that consumers are after soft, pretty and feminine intimates.

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Stylish Size-Inclusive Intimates – Arula Makes Intimates for Millennials and Gen Z (TrendHunter.com)

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