I’m a Shopping Editor and Think This Summer Trend Is the Epitome of Cool

i’m-a-shopping-editor-and-think-this-summer-trend-is-the-epitome-of-cool

Cast your mind back to summer 2020, and you might remember the pop-culture phenomenon that was Harry Styles’s “Watermelon Sugar” video. The clip featured Styles among a group of revellers on the beach eating fruit while clad in an array of brightly coloured, vintage-printed swim- and resortwear. 

The video also showcased an extensive collection of crochet, much of which Styles himself was wearing. Now, whether or not you like to believe in the power of the Harry Styles effect, it seems the popularity of crochet has risen exponentially ever since the on-trend video. In fact, according to fashion search engine Lyst, searches for crochet clothing rose by 85% in 2021, and specific searches for crochet dresses and shorts have seen an increase since. 

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I’m a Shopping Editor and Think This Summer Trend Is the Epitome of Cool

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