Cheeky Metallic Bucket Hats – Belliwelli Released a Chic Hat, in Collaboration with Willow Pill (TrendHunter.com)

As a special marketing strategy that surely captivated consumer attention, the gut health snack brand BelliWelli partnered with RuPaul’s S14 winner Willow Pill to launch a chic metallic bucket hat. Described as “a perfect summer staple for hot girls with stomach issues,” the Hot Girls Have IBS Bucket Hat is both playful and empowering in its message. The recent launch also pays homage to Pride Month celebrations.

BelliWelli decided to partner with Willow Pill because she “is notorious for being outspoken about her chronic health issues and the struggles she faced during filming surrounding her IBS.” The metallic bucket hat comes after the gut health brand’s success last year—consumers were privy to a new flavor, a rainbow-adorned chocolate chip bar, and ‘Hot Girls Have IBS’ crewnecks.’

Image Credit: BelliWelli