Limited-Edition Advocacy Soaps – Dr. Bronner’s Castile Liquid Soaps Inspire Action to Save Orcas (TrendHunter.com)

To promote the documentary film Coextinction and bring awareness to the need to prevent the extinction of the Southern Resident Orcas, Dr. Bronner’s launched limited-edition labels for its 32-ounce Castile Liquid Soaps in Canada. As a presenting partner of the film about the dwindling orca population and the ripple effect it has on other species, Dr. Bronner’s created a label that urges people to “Protect Orcas!”
The first-ever limited-edition advocacy soap label for the Canadian market from the brand targets four key actions that people can take in order to help to protect this vulnerable species: supporting Indigenous sovereignty, ending open net salmon farming, removing obsolete dams and stopping fossil fuel pipelines.
These awareness-boosting and action-inspiring labels appear on 85,000 soap bottles from Dr. Bronner’s.