The Samba Café is a highly anticipated pop-up, ran in collaboration between star-turned-fashion-entrepreneur Pharrell Williams and sportswear giant adidas. For the limited-edition retail activation, which will run from June 22 until June 24 at the “tastemaking retailer” The Broken Arm, visitors will have the chance to “stop, sip, and Samba.” There will be plenty high-quality coffee and specially curated menu items as part of the experience.
Located on the street level, the Samba Café pays homage to the atmospheric sensibilities of classic Parisian nooks. The pop-up will also call attention to the adidas Samba sneakers which were launched in collaboration with Pharrell’s Humanrace sub-label. At the Samba Café, consumers will get access to three exclusive colorways of the footwear model, on a first-come, first-served basis.
Image Credit: adidas