Direct-to-Consumer Eyewear Capsules – TORUS Eyewear Launches Its Inaugural Line, Titled ‘Cosmos’ (TrendHunter.com)

TORUS Eyewear is a direct-to-consumer eyewear brand launched by legendary designer Sheila Vance in collaboration with digital technology, brand marketing and community experts Jeff Smith and Nima Nejat. In May 2023, TORUS Eyewear launched its first capsule collection called ‘Cosmos,’ which embodies “a modern interpretation of premium eyewear.”
TORUS Eyewear aims to create visually stunning and functionally superior eyewear, featuring cutting-edge technology and meticulous craftsmanship. The Cosmos capsule boasts a timeless aesthetic and gender-neutral style expression. There are six models in the inaugural direct-to-consumer eyewear collection.
A key feature of TORUS Eyewear’s premium glasses is the “first-in-class energy adaptive technology lenses” which ” reconceptualize the photochromic transition process.” With every change in heat, color, and beam from the sun, TORUS’ direct-to-consumer eyewear gradually and seamlessly adapts.
Image Credit: TORUS Eyewear
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Direct-to-Consumer Eyewear Capsules – TORUS Eyewear Launches Its Inaugural Line, Titled ‘Cosmos’ (TrendHunter.com)