Elevated Streetwear Imprints – Vans Just Revealed Its OTW Imprint, Launching in Early 2024 (TrendHunter.com)

Popular contemporary skatewear brand Vans is making moves, announcing the launch of its brand-new OTW imprint in early 2024. Surely to be a highly anticipated collection, Vans’ OTW (which, some might immediately sense, stands for ‘Off The Wall’) will focus on more elevated releases that will place the brand in a better position to compete in and contribute to the luxury streetwear world. The OTW imprint is “rooted in bringing back that true Off the Wall feel through premium products [the Premium Standard pillar] and collaborations with leaders in art, fashion, and skate culture [the OTW pillar].”
Ahead of its inaugural official release in 2024, the OTW imprint gave audiences a taste of what to expect at the men’s Spring/Summer 2023 presentation in Paris.
Image Credit: OTW BY VANS / Liam Macrae