On June 14th, the innovation-focused skincare brand U Beauty launched three new shades of its award-winning lip-plumping compound. Individuals can now purchase the Plasma Lip Compound in FAWN, ROSE, and CASSIS tints. These shades are specifically designed to suit all skin types and tones. This release marks U Beauty’s “highly anticipated inauguration into color [cosmetics].”
While the shades certainly draw attention and refine one’s look with lush, succulent color, the lip-plumping compound formula nourishes the skin with the brand’s signature dual patent pending SIREN Capsule Technology. This technology is proven to optimize renewal, increase hydration, and enhances intra-skin conditions with natural extracts, peptides, and ceramides. Each shade is fragrance-free and blends unique pigments for captivating color effects and rich hues.
Image Credit: U Beauty