Dewy Gel Bronzers – Jones Road’s Gel Bronzer is a Sheer, Lightweight Skin Tint (TrendHunter.com)

Bobbi Brown’s newest beauty brand, Jones Road, launched a Gel Bronzer that’s dewy, blendable and useful for instantly bringing a lively, sun-kissed glow to the skin. Available in three flattering shades, this sheer, lightweight formula creates the appearance of sun-tanned skin with just a swipe. Thanks to the natural dewiness of the golden bronze, reddish bronze and chocolate bronze shades, this product is easy to apply, even with the fingertips, for an effortless and radiant look.

Virtually weightless, barely-there color cosmetics that prioritize enhancing and celebrating the natural beauty of the skin are becoming increasingly in demand. These kinds of products offer a subtle, natural-looking finish that allows individual features to shine through, catering to the growing desire for low-maintenance yet healthy-looking, understated beauty.