Often, certain designer brands will become renowned for particular items. Let’s take Loewe, for example. Of course, its basket bags instantly spring to mind. Then there’s Gucci, whose belts can be spotted a mile off. It’s not often, though, that brands have the power to become instantly recognisable just through detail alone, without any logos or branding. But luxury Australian label Zimmermann has done just this, and its dresses have become renowned for their exquisite designs and feminine aesthetic.
Founded in 1991 by sisters Nicky and Simone Zimmermann, the Aussie label is now a one-stop shop for summer, having created everything from puff-sleeved co-ords to unmissable swimwear, sunglasses and shoes.
Loved by fashion editors, influencers and celebrities (including J.Lo, Beyonce, Kendall Jenner and Kate Middleton), Zimmermann dresses have that special something that makes you want to cherish them way beyond one season. Of course, the mini, midi and maxi styles make for the perfect wedding-guest look, but you’ll find any excuse this summer to embrace the prints, statement sleeves, lace, crochet and cut-out styles for any occasion.
Shop our edit of the 15 Zimmermann dresses we can’t stop thinking about.
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Every Fashion Editor Knows This Brand Makes the Very Best Summer Dresses