Many beauty brands are flocking to the metaverse, including Fenty Beauty, which recently launched its first campaign on Roblox. This go-to platform for metaverse marketing will host a limited-time Fenty Beauty + Fenty Skin Experience, complete with plenty of interactive elements like mazes, scavenger hunts and more.
Within this virtual world, Rihanna’s beauty brand will be focusing on three products from Fenty Beauty, Fenty Skin and Fenty Fragrance: the Melt Awf Jelly Oil Makeup-Melting Cleanser, the Gloss Bomb Universal Lip Luminizer and the Fenty Eau de Parfum.
Metaverse marketing has proven to be highly effective for beauty brands that want to tap into the digital realm to create immersive and interactive experiences that captivate beauty lovers. Through the metaverse, Fenty Beauty is aligning with the creativity and aesthetic appreciation inherent in the beauty community.