Blendable Jelly Eyeshadows – Dear Dahlia’s Jelly-Like Eyeshadows Blend for a Soft-Focus Effect (TrendHunter.com)

Dear Dahlia’s jelly eyeshadows are available in matte and glitter editions, providing the same striking finishes consumers expect, but with a new kind of texture. The brand’s Blooming Edition Paradise Jelly Single Eyeshadow is available in several flattering shades, and the moisturizing products are buttery and blendable, with the ability to be layered or used to create a sheer, soft-focus effect.

Thanks to their super-blendable formulas, these jelly eyeshadows are comfortable to wear and easily used to create customized looks. Additionally, jelly shadow shades like Butter Beige, Terracotta Pink and Taupe Brown and are packaged in refillable eco packaging for effortless replenishment.

Influenced by the rapid spread of K-beauty, global beauty industry has seen a surge in jelly-like beauty products, as consumers increasingly crave experiential, multi-sensory and playful beauty experiences.