It’s safe to say that all eyes are on the Barbie press tour. In the lead up to the Barbie Movie release, the cast is touring the world and painting it pink with some seriously good looks in tow. As fashion followers, we couldn’t be more excited to see the original fashion doll come to life, and to sift through the sure-to-be-stellar looks curated by costume designer Jacqueline Durran for the film. But for now, we’re getting a sneak preview of Barbie style excellence through Margot Robbie‘s press tour looks, and truly, she understood the assignment.
Though many of us will have first entered the Barbie world in our youth, these looks are anything but child’s play. With many of the film’s fashions set to replicate the original doll outfits, the press tour offers an opportunity for Robbie to showcase the Barbie aesthetic through designer styles modelled off the doll’s original wares. There’s playful Moschino prints, iconic Prada and vintage Chanel, to name a few. Leading the Barbiecore trend, Robbie has taken the role in her stride, embodying the modern Barbie, who would be well aware of the mini-skirt trend and the return of gingham, and would celebrate a socks-and-loafers moment just like the rest of us. The press tour is offering up a wearable version of the Barbiecore aesthetic, in celebration of not only the film, but the iconic hue we all associate with it, too.
The link to fashion has always been at the forefront in Barbie’s fantasy world, as we changed her outfits for her roles, be it as president, a doctor or simply as herself. For many of us, it was our first opportunity to play with style, and Barbie showed us that we could do it all and take on any role, even wearing all pink. Personally, I think there’s a lot of power in that.
Now, let’s explore Margot Robbie’s Barbie press tour outfits, and if you’re ready to dip your toe into Barbiecore, I’ve added some shopping ideas.