The growing niche fragrance market is rising to the demand for unusual perfumes that range from comforting and food-inspired to borderline off-putting. Consumers are increasingly using their unique fragrance choices as a means of self-expression, embracing scents that push traditional boundaries and evoke strong emotions. From fragrances that capture the aroma of freshly baked croissants to the zesty tang of dill pickles, the alluring scent of french fries, and even the unconventional allure of scents like mud and gasoline, these offbeat fragrances offer an unconventional olfactory experience.
In a quest for individuality and a desire to break free from mainstream offerings, consumers are drawn to these distinct fragrances that challenge the norms of traditional perfumery.
Born to Stand Out is one brand that uses marketing imagery that’s as category-defying as its scents, and its messy, bold and evocative images draw in a target audience that’s just as unapologetic about thinking and doing things differently.