For its 60th anniversary, Paco Rabanne announced that it would be simplifying the way it is known to the world, now only going by Rabanne. With its new name, the brand is now venturing into the beauty space with a collection of eyeshadows, lip products and more.
Luxury brands are rebranding with minimalist, modern identities to adapt to changing consumer preferences for simplicity, authenticity and understated elegance. By embracing clean designs and contemporary aesthetics, brands like Rabanne resonate with younger, design-conscious consumers and create a sense of timeless sophistication. As the brand newly announced, “Simplified and more international in spirit, the name change to ‘Rabanne’ represents a pivotal moment for the Maison as it celebrates a decade of remarkable growth and looks forward to shaping a new future uniting fashion and beauty as a one unique signature and lifestyle.”