Time-Based Body Lotions – 1HOUR—AFTER is a First-of-Its-Kind Body Care Company for Athletes (TrendHunter.com)

Ordinarily, body care products are meant to be applied for the benefits they provide and 1HOUR—AFTER stands out as a first-of-its-kind time-based body care company. With packaging and branding that conveys a sense of urgency, the brand creates products for everyday athletes that are formulated for post-workout use.

The name of the brand itself associates the product with a short window of opportunity, while the wraparound lines on the product packaging reminds of a clock ticking down. While choosing gym bag-friendly bottles was essential for meeting the needs of the brand’s core customer, 1HOUR—AFTER also opted for other details like a soft-touch matte finish and an eye-catching custom color that’s seldom seen within the category.