The Iconic High-Street Dress Brand That Comes Fashion-Editor Approved


In the ’90s, Ghost was one of the first places you’d visit when looking for a new dress, as its silky slip dresses were the height of cool. However, the brand gradually became seen as a destination for pastel bridesmaid frocks and occasion-wear only. But Ghost has become cool again over the couple of years thanks to a reboot of its button-front tea dresses and silky midi dresses. And our team, like the many influencers we follow on Instagram, are all in agreement that this is now one of the very best places to snap up a quality, classic dress design in 2023.

And it turns out Kate Middleton agrees, as the royal is often spotted out and about in the brand’s designs, such as the blue floral dress £90 Anouk dress she wore that sold out as soon as she was spotted in it. She’s also the proud owner of the Ghost Avery dress and I have a feeling she’ll be adding more styles to her wardrobe for years to come.

It’s not just the royals who are infatuated with the brand. Plenty of our favourite influencers (as well as an abundance of editors) consider it their go-to for easy summer day dresses and event dressing.

Now, Ghost has repositioned itself as one of those labels you see all over your Instagram feeds. The dresses all have a similar aesthetic, with midi lengths, bold floral prints and a use of vibrant colours. Keep scrolling to see how our team and influencers share their own Ghost pieces; then shop our edit of the best ones.

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The Iconic High-Street Dress Brand That Comes Fashion-Editor Approved

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