52 Best Prime Day Deals of 2023: Everything To Buy During the Big Event


Dust off your virtual shopping carts, people: Amazon Prime Day is here, and all the best prime day deals 2023 has to offer. Per Bezosville, the annual sale event is lasting through July 11 and 12, which means if you’re here, you’re not just looking for any old Prime Day deals. You, friend, are looking for the absolute best Prime Day Deals as curated by a hyper-discerning GQ Editor. And you’re in luck: Each summer, we spend a sleepless night or two (and a couple of long days in between) unearthing exactly that—our very favorite picks from the Everything Store’s annual deals extravaganza, delivered straight to the top of your inbox.

This year is no different. Except, well, it kind of is. Because as Prime Day has metastasized into an event zealous deal-hunters treat like an actual holiday, it’s become increasingly difficult to separate the “eh, no thanks” from the “holy shit, you need to buy this”. Which is where we come in. You know that hyper-discerning taste we were talking about before? This is exactly the type of situation that demands it.

The Best Prime Day Deals 2023, by Category

If you’re a grizzled Amazon Prime Day veteran, you know we’re not the only operation touting our curatorial bona fides. Lists like these are a dime a dozen. We can’t promise quite the same degree of depth as some of our counterparts. (The downside of discerning taste, after all, is a certain degree of finickiness.) What we can promise, though, is that every deal on this list has been carefully, deliberately hand-picked by us—and not just because it’s on sale. We’ve scrutinized thousands of products in an effort to make good on that promise. Whether you’re looking for best in class menswear staples, cutting-edge gadgetry, apartment-elevating home goods, or even non-Amazon competitor deals, you’ll find something on sale at the Site That Bezos Built worth considering—and if you dig GQ’s perspective on all things style and grooming, chances are you’ll dig the selection here, too.

Oh, and if you’re a Prime Day newbie utterly bewildered by the whole rigmarole—and thoroughly nonplussed by our long-winded spiel—don’t fret: we put together a dedicated explainer to help you make sense of it all.

Since Amazon likes to add (and subtract) product deals throughout the event, we’ll be updating this post with most recent Prime Day deals up until the well of savings runs dry in July. So bookmark this page (people still bookmark pages, right?) and come back throughout the next month to see what other worthy steals turn up.

Just want to start shopping already? Keep scrolling. In the market for something specific? Check out all of our Prime Day Deals 2023 coverage broken out by category directly below.

The Best Prime Day Tech Deals | The Best Prime Day Clothing Deals | The Best Prime Day Luggage Deals

Menswear Deals

McQueen-approved shades from Persol? Nice, normal button-ups from Corridor? GQ’s all-time favorite boxer trunks? The Everything Store really stepped up its game this year, and the effort shows. 

Persol PO3059S Square Sunglasses

Steve McQueen, eat your heart out.

Corridor Men’s Striped Seersucker Shirt

Not sure if this falls under micro- or macro-dosing, but either way, this camp shirt is a serious trip.

Ray-Ban RB3483 metal square sunglasses

The Wayfarer is an evergreen pair of sunglasses, for sure. But Ray-Ban’s catalog has some underground heaters that shouldn’t be overlooked.

Levi’s Men’s 501 Original Fit Jeans

The foolproof, failsafe pair of jeans.

Hanes Ultimate tagless tank (7-pack)

You are now entering your swaggy older Italian man era.

Merrell Hydro Moc water shoe

The considerable amount of drip you’ll be spilling this season requires an appropriately drippy shoe.

Billy Reid Kirby shirt

Give your camp collar shirts a little break, why don’t ya.

Columbia Brewha II shorts

Deer Stags huarache sandals

Crochet shirts, mesh shorts—why shouldn’t your feet get in on the see-through action?

Casio A700W-1ACF classic digital display quartz watch

Sure, Cartier Tanks and Rolex Datejusts are cool, but even the raddest celebs rock a Casio.

Nautica standard solid quick dry classic logo swim trunk

Samba this, Samba that, give us a pair of Gazelle’s and avoid the whole anxiety era.

Calvin Klein cotton stretch low rise trunk (3-pack)

It’s time to be real with yourself, friend: your underwear is long overdue for a refresh.

Looking for more? Shop our longer list of Prime Day clothing deals here.

Shoe Deals

Merrell Men’s “Moab 2” Vent Mid Hiking Boot

Grippy sole + airy mesh exterior + sturdy laces = your most comfortable hike yet.

New Balance “877 V1” Walking Shoe

These shoes were made for walking (and flexing your exceptional taste).

Dr. Martens “2976” Chelsea Boot

For those days when you just need to slip-on and go.

Adidas Originals “Swift” Running Shoe

On your mark, get set, go (save)!

Clarks “Shacre Ii Run” Moccasin

The low profile Wallabee you didn’t know you needed–until now.

Reebok Men’s “Club C 85” Sneaker

Keeping cool kids moving since 1985.

Tech Deals

Noise-cancelling status cans, ultra-crisp 4K TVs, premium wireless speakers—all for way less than usual. 

Blink Mini (3-pack)

Feels like someone’s always watching you? Because someone is.

JBL Live 660NC

For $90, it’s hard to find a comparable pair of noise-canceling headphones. Add in 50 hours of battery life and a 10-minute quick charge, and you have the Energizer bunny of headphones.

Polaroid Now 2nd Generation I-Type Instant Camera + Film Bundle

Andre 3000 sang it best: Shake it like a Polaroid picture!

Sony 65 Inch 4K Ultra HD TV w/HT-A5000 5.1.2ch Dolby Atmos Sound Bar Surround Home Theater

A TV optimized for Playstation gameplay and zooming into your favorite reality TV star’s daily drama.

Apple iPhone 14 Pro Leather Case with MagSafe

Your current tattered iPhone case might literally be hanging by a thread, so it could be time for a leather upgrade.

Meta Quest 2

While you can’t get your hands on Apple’s Vision Pro yet, you can still give VR a try with one of the OGs in the game.

Amazon Fire TV 50″ 4-Series 4K

A 4K TV for how much?!


Don’t sacrifice your phone for the perfect action shot. The GoPro Max can withstand the harshest conditions, livestream, and still pump out immersive 360 degree HD footage.

Amazon Fire TV Stick 4K Max

With the ability to stream all your favorite movies and shows in crisp 4K Ultra HD and immersive Dolby Atmos audio, all for under $50, you may never leave the couch again.

Belkin Wireless Portable Charger

Is there anything worse than your AirPods dying on a commute? With this, that’ll never be a problem again.

Apple 2020 MacBook Air

If your laptop sounds like a car engine, it’s time to upgrade, especially now that Macbook Airs are this cheap.

Looking for more? Shop our longer list of Prime Day tech deals here.

Luggage Deals

Canway 65L Travel Duffel Bag

No way?? Yes way. They said it couldn’t be done, but for those short weekend getaways, the Canway offers plenty of space to pack in every shoe you’ve been waffling about bringing, plus extra room for all the fits to go with them.

Vancropak Travel Backpack

A do-it-all backpack that’s zipped, locked, and loaded against would-be thieves, plus enhanced with endless pockets for your laptop, notebooks, headphones, and beyond.

Belkin Apple Airtag Secure Holder

Losing your luggage is a nightmare, but losing the techy device tracking said suitcase is even sadder. This little keychain makes sure that never happens.

American Tourister Cascade Hardside Expandable Luggage

Wavy luggage that’s ready to sail over the ocean.

Wrangler Venture Luggage and Travel (7-Piece Set)

A palate-cleansing set of seven minty travel bags (including two checked bags, a 20″ carry-on, and three accessory bags for stowing away small items).

Vancropak Travel Backpack

A do-it-all backpack that’s zipped, locked, and loaded against would-be thieves, plus enhanced with endless pockets for your laptop, notebooks, headphones, and beyond.

Looking for more? Shop our longer list of Prime Day luggage deals here.

Home Deals

Do yourself and your pad a favor—and save some scratch in the process.

YETI Tundra 45 Cooler

Perfect for camping, fishing, and tailgating, this multi-use cooler is even bear-resistant. It’s rare to see $100 discounts on YETI coolers — even during Prime Day. We recommend you grab this deal before it sells out, which it definitely will.

Levoit Humidifier

Dehydrated skin is unhealthy skin, and a humidifier gets that moisture balance back where it should be.

Ninja NJ601AMZ Professional Blender

A powerhouse blender that’ll make light work of slicing up ice, fruit, and food in a generous 72-ounce pitcher.

Brita Large Water Filter Pitcher

Make sure you’re drinking the daily recommended water intake, but also make sure your H2O is chlorine-, copper-, and mercury-free.

Philips 2200 Series Fully Automatic Espresso Machine

Shrink that oat latte budget by making a one-time investment on barista-quality bevvies at home.

Fitness Deals

An active lifestyle and a healthy bank account is great way to ring in summer.

NordicTrack T Series Treadmills

NordicTrack treadmills are some of the best in the world, and you can take $200 off the usual price when you shop during Prime Day.

Fitbit Charge 5

Fitbit’s Charge 5 is one of the brand’s newest fitness trackers, and it can do so much more than simply count those steps. Plus, you can take $50 off the usual price during Prime Day.

adidas Men’s Kaptir 2.0 Running Shoe

White shoes may be trendy, but for long-distance runners, they just aren’t practical. Try these jet black adidas running shoes on for size instead and save up to $40.

Titleist Tour Speed Golf Balls (One Dozen)

Titleist makes the top balls in golf, and these are a best-seller even among Titleist balls.

Bowflex SelectTech 552 Adjustable Dumbbells

Bowflex’s famous SelectTech adjustable dumbbells aren’t new, but they are the best. And for those of us in small urban apartments, this bundle lets us create a miniature home gym with a single purchase.

Original Peloton Bike

If you’ve ever wanted to take a spin instructor home with you, this is the closest you can get. Try Peloton’s famous at-home exercise bike and save $300, which you can spend on a subscription to the excellent Peloton fitness app.

JOOLA Essentials Pickleball Paddles with Reinforced Fiberglass Surface

Are you ready to get serious about pickleball? Then stop using the cheap beginner paddle you’ve been using and upgrade to this competition-grade, carbon-fiber paddle instead. Even if you’re just messing around on the pickleball court, this paddle isn’t.

JBL Tune 230NC Wireless Noise-Cancelling Earbuds

These noise-canceling JBL earbuds are water resistant and sweatproof, so if you don’t want to risk damaging your precious AirPods at the gym, you can snag these buds for 60% off their usual price. JBL is famous for its best-in class Bluetooth party speakers, and now you can enjoy that sound all to yourself.

TheraGun Mini Massage Gun

A personal massage whenever and wherever.

Garmin Fenix 6 Pro Watch

It’s the B

52 Best Prime Day Deals of 2023: Everything To Buy During the Big Event

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