Hybrid Beauty Events – SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually (TrendHunter.com)

For several years now, Sephora has been running its own big beauty event and in 2023, for the first time, the SEPHORiA: House Of Beauty is being hosted with an in-person event and an enhanced virtual experience.

In 2018 and 2019, Sephora held an in-person SEPHORiA event and shifted to a virtual format out of necessity in 2021 and 2022. Post-pandemic, a flexible hybrid format is being introduced with a live ticketed event in New York City and free global virtual experience in select markets.

As part of the virtual experience, attendees can look forward to an immersive, customizable 3D gaming-like platform and a playful, socially driven approach to discovering all the best beauty products on offer.