You Can Finally (Probably) Buy a MoonSwatch at Retail


This was a common theme: there are no Neptunes anywhere. The dark-and-light-blue variation of the MoonSwatch is by far the most popular. This version of the watch sells for an average of $1,197 on StockX. The next closest out of the original colorways is the Mission to the Moon, which sells for an average of $414.

The other most commonly sold-out versions were the Missions to the Moon, which most closely mirrors the original Speedmaster with a black dial and bezel, and the frosty gray Mercury.

There are still lines!

The most fascinating call I had was with a retail associate in Orlando. In the morning, they told me to call back because they expected to get a shipment. When I called back in the afternoon (around 4pm EST), the woman on the phone told me the MoonSwatches touched down in the store at roughly 2pm!

So you have MoonSwatches? I asked.

“Yes, we do, but…” she said before pausing. “How far are you?”

About half an hour, I lied.

“They will be gone by the time you get here, probably,” she replied.

It’s not all bad news, though. She said to try again tomorrow because shipments come in pretty consistently. However, there is “always” a line, she said.

More than a year and change after the original release, people are still consistently lining up for MoonSwatches. That’s incredible.

What’s going on in Texas?

Only two shops in the continental U.S. were fully cleared out of MoonSwatches with no remedy in sight: the locations in Houston and Dallas. The other store that doesn’t sound like it will be able to quench your MoonSwatch thirst anytime soon? Honolulu, Hawaii.

Deliveries are constantly coming in

When I called Swatch stores, there was always a promise of a new delivery. One came in that morning! They’re expecting one soon! They might get one tomorrow! It sounds like Omega and Swatch are constantly replenishing the supplies. So even if your local Swatch shop is sold out today, it’s quite possible they won’t be

You Can Finally (Probably) Buy a MoonSwatch at Retail

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