Best Luxury Fashion Holiday Campaigns of 2022 | HYPEBAE – HYPEBAE


The holiday season is finally upon us and whether it’s the annual Starbucks Christmas menu, the incredible range of beauty advent calendars on offer or the return of Mariah Carey, there’s plenty to get excited about.

One of the most exciting though, is seeing the dazzling holiday campaigns that our favorite brands share year after year. From luxury jewelers like Tiffany & Co. and Swarovski to household fashion names like Dior and Versace, there’s almost always a show-stopping display of glorious campaigns to look forward to. Starring the likes of Hailey Bieber, Anya Taylor-Joy and Bella Hadid, this season has already delivered some pretty impressive displays.

Take a look at our favorite holiday campaigns of 2022 so far, with plenty more still to be released.

Tiffany & Co.

Tiffany & Co. unveiled its 2022 Holiday campaign, reimagining the iconic factory of Andy Warhol into a holiday fête hosted by Hailey Bieber. Paying tribute to the renowned artist and his legendary factory, the campaign features a film shot by Mario Sorrenti alongside a selection of images lensed by Raymond Meier.


Debuting a pattern designed by Italian artist Pietro Ruffo, the new holiday campaign stars Anya Taylor-Joy, and sees her transformed into “a radiant host,” according to the brand’s press release, inviting guests into a wintery chateau. Described as “a blonde fairy,” Joy is surrounded by the icons of Miss Dior, J’Adore, Rouge Dior and Sauvage, with the scene dressed in Ruffo’s bespoke gold pattern.


Versace‘s holiday offering centers around the brand’s new Greca Goddess, with each piece finished with the brand’s Greca insignia. A long-held symbol of the Versace brand, the Greca insignia joins its Medusa head signifier to showcase a range of gifts for all loved ones, including pets.


Swarovski appointed Bella Hadid as its brand ambassador earlier this year and as a result, released its Holiday 2022 campaign starring the model. Hadid is captured wearing some of the jeweler’s most dazzling collections accompanied by colorful ensembles, serving as an extension of her debut campaign for the brand. The ‘Stella’ collection featuring star-shaped gems is also highlighted with rose gold-plated styles as well as showcasing contemporary designs complete with crystal pearls.

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