Canadian fashion retailer ‘La Maison Simons’ has launched a new advertising campaign called ‘All Is Beauty’, promoting assisted suicide, which became legal in Canada in 2016.
The video features a terminally-ill woman in her 30s named Jennyfer who died in October. She talks about coming to terms with opting to end her life, describing euthanasia as “the most beautiful exit”.
Canadian clothes retailer Simons is actually using suicide to market their products.
No, this isn’t made up. It’s part of a sweeping effort to introduce medically assisted suicide as a treatment for mental illness, PTSD and even children with defects in Canada. pic.twitter.com/LdTH8fLq9I
— Ian Miles Cheong (@stillgray) November 27, 2022
“Dying in a hospital is not what’s natural, that’s not what’s soft. And in these kinds of moments you need softness,” she narrates in a scene displaying an empty hospital bed.
“It can take dying to figure out what living is actually like,” she goes on to say.
She concludes by stating that: “Even now, as I seek help to end my life, with all the pain, and in these final moments, there is still so much beauty. You just have to be brave enough to see it.”
“And seeing the rhythms of what’s gonna keep going after I’m gone, bring a lot of comfort,” she adds.
The clip ends with the text: “For Jennyfer, June 1985 — October 2022.”
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Peter Simons, serves as the President and Chief Executive Officer of La Maison Simons and after the adverts released he explained the “thinking and motivations” behind the project.
Simons said: “At some point, you have to decide in life what you want to do and is your heart in a generous place, and then you have to create a new reality”.
“And you can question yourself and never do anything but if your heart is in a right place then I think you just have to forge forward with courage,” he went on to say.
Many commentators have commented that Simons’ explanation still offers no insight as to the motivations for a clothing company wishing to align itself with and promote assisted suicide.
Canada is currently one of seven countries allowing medical professionals to administer lethal drugs to patients and is the only country that allows nurse practitioners to end the life of their patients.
It came to light in November the Canadian Association of MAID Assessors and Providers produced a document for doctors that advocates doctors raising the issue of euthanasia before their patients, so long as the patient is eligible and it is “medically relevant”.
When the legalisation of euthanasia was introduced it was strictly for over 18-year-olds suffering from a terminal illness. Since its inception in 2016, the number of restrictions have decreased.
Furthermore, there have been new policies recently put forward that would enable those suffering from mental illness to seek euthanasia with considerable speed, as little as 90 days after the submitted approval of two doctors in a request for assisted suicide.
source: Breitbart, National Review
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