Raydiant virtual try-on technology arrives in fashion stores – – Enterprise Times

UK Digital display experience platform, Raydiant, is now offering a new virtual try-on solution to fashion retail customers. Virtual try-on is brought to stores by Zyler, fashion technology that allows customers to see themselves in any outfit without having to physically try them on. This means that retail spaces can be transformed, maximising space and making use of the latest innovations in fashion. When customers see themselves in items before purchase, they are more excited about the products, their confidence is boosted. The brand becomes more inclusive. Customers shop and buy more and are less likely to return the products they purchase.

Raydiant is excited to offer this new virtual try-on offering in combination with their digital signage solutions. The introduction of this type of technology will boost footfall, encourage customer engagement, and allow clients to promote in style.

Alexander Berend, CEO of Zyler says, “We have partnered with Raydiant to help brands take control of their in-location experience. We have seen a massive impact with stylists helping their customers find perfect items with our virtual try-on solution. Now it’s easier than ever to get set up in-store“.

Enterprise Times: What this means for business.

This is an interesting development from Raydiant. By working in conjunction with Zyler, the company is creating new ways to reach and engage customers. It is surprising that virtual try-on technology is not more widespread. Augmented Reality is a technology that promises much, but still failed to take off in the mainstream. Perhaps innovations developed with Zyler may take the technology, a step closer to reaching the high street.